The Food Truck Revolution

 

The food truck fad has seemingly spread to every corner of the country; particularly in urban centers, where they’ve rapidly become one of the top choices for eating Al Fresco.

Along with the almost limitless gastronomic array, food trucks often turn sidewalks, plazas, parks and even vacant lots into veritable social events.

Food trucks present a spirited pedestrians realm and an indispensable third- place, with a possible socio/ecological advantage to brisk and mortar eatery: reducing the number of motorist traveling across town, especially during lunch hour. In addition, this approach to lunchtime may curtail the endless lines of idling cars waiting for a turn at the drive-thru window.

 

 

 

 

Most of these mobile cafeterias take advantage of social sites, like Facebook and Twitter to maximize turnout at there upcoming locations. Some trucks encourage followers to vote on prospective locations for upcoming appearances. This is a new take on one fast-food giant’s adage: ‘…have it your way.’

 

 

 

 

 

Beside the current spike in gas prices and the perpetual parking frustrations, there seem to be an element of nostalgia to explain the precipitous growth of this food truck revolution. Perhaps, as a society we are yearning for a simpler time, - a bygone époque when some food staples were delivered to our doorsteps, or probably a personal childhood memory, in which the cacophony of the ice-cream truck engender a type of neighborhood-wide hysteria.